Feridax & SHOEI proudly support ‘The Great Escape 2’ charity ride in aid of Help For Heroes and The Royal British Legion Birmingham, UK, March 2011 – Feridax, the UK’s largest independent distributor and brand marketer into the motorcycle clothing and hard parts channels, have today confirmed their proud support for ‘The Great Escape 2’ charity ride, and will be supplying the new SHOEI QWEST helmets for all nine participating riders.

‘The Great Escape 2’ will see the riders travel some 3,000 miles across Europe over the course of two weeks, starting on the 4th June. The aim is to acknowledge and remember all prisoners of war during the Second World War whilst raising much-needed funding for the UK’s more recent heroes who have been engaged in conflicts in the Middle East and beyond.

All funds raised will be given to the Help For Heroes and Royal British Legion charities. The Great Escape is one of the most critically acclaimed war films ever made, is based on a true story and strikes a chord with many motorcyclists due to the iconic scene where Steve McQueen jumps a barbed wire fence aboard a Triumph.

The film is based on the exploits of Squadron Leader Roger Bushell, who was shot down and captured during the evacuation of Dunkirk but vowed to cause as much disruption as possible for the German forces.

“The Great Escape 2 is an arduous ride across varied terrain, where rider safety is absolutely paramount, so the quality of the helmets that we will be using, really is of critical importance” Commented Peter ‘Spud’ Spowage, Event Organiser:

“I just want to say thank you, I have now had the opportunity to use the SHOEI QWEST helmet over some miles and I am delighted with its performance. I was always a ARAI man but I have to be honest and compliment SHOEI, this helmet is silent, light and does not cause any buffeting in the unfaired speed of 70mph, which has certainly changed my choice of any future purchase. It lives up to the advertising claims and we the team will certainly be emphasising the virtues of the QWEST whenever possible”

The ‘Great Escape 2’ rider team will follow Squadron Leader Bushell’s route, starting at RAF Biggin Hill, proceeding via Dover to the Beaches of Dunkirk then onto Belgium, Holland and Germany, ending at Trier train station where Bushell was finally caught – all the time wearing their SHOEI QWEST helmets. You can learn much more about the ‘Great Escape 2’ and make a donation, by visiting www.greatescape2.net, which is also well worth book-marking, as the site will be regularly updated with the latest news and an on-going Blog.

For further information about the new Shoei Qwest, or to discuss broader editorial possibilities, please contact Mark Ingleby on either: 01384 413 841, 07974 077960 or email feridax.markingleby@gmail.com

You can learn much more about the ‘Great Escape 2’ and make a donation, by visiting www.greatescape2.net, which is also well worth book-marking, as the site will be regularly updated with the latest news and an on-going Blog.