As a racer these days you have to have some sort of energy drink sponsorship adorned on your helmet. There’s no escaping it and the formula is there: motorsports + energy = success.
Many of our top riders, such as James Ellison, Chaz Davies and Eugiene Laverty, represent some of the bigger ‘liquid power’ brands, but it appears there’s a new wave of companies who want to exploit this prominent advertising position.
Check out Metzeler National Superstock 600 Championship rider Johnny Blackshaw’s Shoei. Could local supermarket sponsorships be the next ‘big thing’?
Johnny Blackshaw's Spar-sponsored Shoei
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All the supermarkets are now making thier own brand of energy drinks,which ARE the same in liquid form,but very similar in Branding,CORPORATE F***ING GREED,which is the ruin of mankind!!