Tommy Hill will once again be wearing Shoei helmets for the 2011 British Superbike Championship.
Having led the 2010 championship for the majority of the season, Tommy will be gunning for the title that eluded him with his new team, Swan Yamaha.
Another memorable moment for Tommy in 2010 was the release of his first replica Shoei on the popular XR1100; a reflection of his loyalty to the Japanese brand and his popularity with race fans.
- Tommy Hill with his replica Shoei
On continuing his Shoei relationship for the fifth consecutive year, Tommy Hill said: “I’ve been working hard to prepare for the coming season and I’m very pleased to have secured a continued relationship with the premium helmet brand Shoei.
“Feridax, the importers of Shoei helmets in the UK for over forty years, and I both really wanted to continue our relationship and maintain our success of the Tommy Hill replica; which for me is an interesting project to be part of.
“To be using the Shoei X-Spirit 2 again for 2011 is all part of the confidence you need as a rider; to be using what I feel is the best helmet on the market is just what I need.”
Feridax Sales Director, Steve Clifford, quoted: “We are delighted to announce that we will be continuing our support for Tommy with his efforts to secure the 2011 BSB Championship title.
“We felt it important to continue our relationship to show our respect for the amazing courage and skill that Tommy displayed throughout the season to become a main contender for the 2010 British Superbike championship – these are the personal values that we admire and wish our brand to be associated with.
“We’re looking forward to an exciting season ahead with Tommy and we are especially excited about the new Tommy-designed ‘Hill Replica’ that is now available for 2011.”
